Tuesday, September 23, 2008

Sustainability Project - Overview

For the sustainability project, I did one symmetrical and one asymmetrical design. The object of this project was to make people aware of positive ideas that may help in this time of "going green." The five words I chose to work with were solar, hydroelectric, thermal, nuclear, and wind, which are all alternative energy ideas.
When doing the thumbnails for my symmetrical design, I noticed that the circular design caught my eye and used the given space more effectively than the other designs. I chose the circular design and elaborated on it in my second round thumbnails. For this design, i balanced the design by placing two words on top and bottom. I then placed the final and most important words between the two circular-shaped words on the top and bottom. When my words were in place, I used positive and negative space to grab the attention of the viewer.
Choosing an asymmetrical design was a bit harder because all of my thumbnails seemed to be quite effective at that stage of the process. I eventually chose one of the designs and elaborated on it with my second round thumbnails. For the asymmetrical design, I stuck with the rule of thirds and used the space effectively. The rule of thirds states that you should not place an object directly in the middle of your design because it tends to pull away from the entire layout, soI did not place something directly in the middle, insted off to the left, right, top, and bottom. Again, I used positive and negative space to make this design effective. i also used line, shape, and form to navigate the reader through the entire design.
Each design sucessfully adresses the communication object by providing the viewer with some ideas of alternative energy. It shows how many options we have over conventional oil while appealing the the viewer visually.
In class, I have excelled in class participation by helping out fellow students when they need help. For example, one student forgot photo paper on the day our projects were to be printed. I saw this and offered some of my photo paper to him so he had a chance to print his projects. I then helped him set up the printing aspect of his design by showing him how to go through the printing process.

Final Asymmetrical Design


I believe this is my better design between to two. I like how the overall composition came out. To me, it has nice flow and the placement of the objects really pull you in. The use of positive and negative space really help the design also.

Final Symmetrical Design


here's the final outcome of my symmetrical design. As you can see, once I got into photoshop, I altered the design a little bit, but stuck to my original rough.

Chosen Asymmetrical Design - Rough


This was the design I chose from my sets of thumbnails. This design is my favorite because i like the flow of the design as well as the placement of the words. I knew that I could elaborate even more to create a better design once I started constructing it in photoshop.

Chosen Symmetrical Design - Rough


This is the design I chose for my symmetrical piece. I chose this design because i like the overall layout of the design and how you sort of need to focus on the upside down words. The concentration on the words pull you into the overall design.

Asymmetrical Thumbnails - 2nd Round


Like i did with the symmetrical designs, I chose the best asymmetrical design and worked on it a little more to see what I could shape it into.

Symmetrical Thumbnails - 2nd Step


After designing the first round of thumbnails, I chose the design that worked the best in the given space. From there, I elaborated on that design, seeing what I could come up with.

Asymmetrical Thumbnail Designs


Here's the first set of asymmetrical designs that I came up with.

Symmetrical Thumbnail Designs


Here's the first set of symmetrical thumbnails for the sustainability project